The brief for this project was to develop a new line of food products for a chosen supermarket. The theme was to use the shop's value product as inspiration. I followed the Tesco Value Brand. I chose to design the packaging for Financial Stock Cubes. 
I used the original packaging of a Tesco Chicken Stock Cube box and changed all the information on the back. Ingredients, allergy advice and nutrition are all now focused on the financial stock market.
I also decided to wrap the actual stock cubes in a printed net of a £50 note. This provided the perfect feeling when holding the product in your hand. 
I then designed a simple poster to accompany the packaging
Tesco Re-Value
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Tesco Re-Value

The brief for this project was to develop of a new line of food products for a chosen supermarket. The theme was to use the shop's value product Read More

Published: