Brand + packaging re-design / Clicks Fruit Collection
Clicks Pharmacy - The Fruit Collection
Branding and Packaging Design
Branding and packaging redesign (concept through to final artwork). Completed at CTTC Design in collaboration with Clicks Pharmacy. The tone illustrative style, typography and packaging engineering of the Fruit Collection, was revolutionarily redesigned so to give it a younger appearance and appeal. Photographic elements were introduced to give a fresher 3D look and bright colours were used to capture the eye of consumers in store.

Above: The range in store.
Brand + packaging re-design / Clicks Fruit Collection
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Brand + packaging re-design / Clicks Fruit Collection

South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a Read More
270
6.4k
21
Published:

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