Fun, fruity and a guaranteed thirst-quencher, Wild Island comes in 9 unique flavours and 3 sub-ranges (regular, energy, multi-vit and lite). It was voted South Africa's favourite dairy blend concentrate in "The Sunday Times Top Brands 2012".
In 2012 Wild Island undertook a complete re-brand, involving redesign of their entire product line. Consistent design across all packaging was used to create shelf impact. The use of the logo on the new packs is more prominent. A clear bottle allows stronger colour impression. An in-store and television competition was also used to promote the new look.
I was involved quite intensively on the brief. I applied appropriate colour to each label according to the variant, applied die lines to the labels and then prepared each file for print. I also rolled out each POS piece from a key visual and prepared the files for print.
