SWISS-PLY Corporate Identity
 
ACTIVE FROM THE CORE
 
It’s a long way, when you don’t know where you are going. The Swiss Company Alinox was in need
of a little help expressing pointedly what it is that they are exceptionally good at. They got help indeed.
 
After extensive in-depth brand strategy work on the company the hero-product SWISS-PLY was promoted
to brand spokesperson. The materials’ capability of working thermodynamic wonders from the core of the composite lead to an identity description that is best summed-up by its main message:
 
“ACTIVE FROM THE CORE”.
 
This short brand statement is transported in the new corporate identity, featuring e.g. logo, color set,
business cards with a colored core, corporate photography, leaflets with a die cut window exposing the
core and trade-fair material sample handouts.  The newly designed website nicely brings it all together,
have look here: www.swiss-ply.com
 
The response of the target businesses was overwhelming, as if the veil was taken of a well-kept
secret material that had been hidden for 20 years. All of a sudden it got the attention and genuine
interest it deserves. 
 
 
 
CREDITS:
 
@ BÖLB:
Mario Stockhausen  Executive Creative Director
Emile Stoverinck  Brand Strategy & Copy
Geraldine Zingariello  Design
Philipp Grolle  Motion Design
Harry Serge Lépine  Online Concept
 
Johannes Kizler  Photography
Manuel Wagner   Digital Imaging
Frau Schübel  Audio Recordings
Stefan Thamm  3D Imaging
 
 
SWISS-PLY Corporate Identity
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