ACTIVE FROM THE CORE
It’s a long way, when you don’t know where you are going. The Swiss Company Alinox was in need
of a little help expressing pointedly what it is that they are exceptionally good at. They got help indeed.
After extensive in-depth brand strategy work on the company the hero-product SWISS-PLY was promoted
to brand spokesperson. The materials’ capability of working thermodynamic wonders from the core of the composite lead to an identity description that is best summed-up by its main message:
“ACTIVE FROM THE CORE”.
This short brand statement is transported in the new corporate identity, featuring e.g. logo, color set,
business cards with a colored core, corporate photography, leaflets with a die cut window exposing the
core and trade-fair material sample handouts. The newly designed website nicely brings it all together,
have a look here: www.swiss-ply.com
The response of the target businesses was overwhelming, as if the veil was taken of a well-kept
secret material that had been hidden for 20 years. All of a sudden it got the attention and genuine
interest it deserves.
Mario Stockhausen Executive Creative Director
Emile Stoverinck Brand Strategy & Copy
Geraldine Zingariello Design
Philipp Grolle Motion Design
Harry Serge Lépine Online Concept
Johannes Kizler Photography
Manuel Wagner Digital Imaging
Frau Schübel Audio Recordings
Stefan Thamm 3D Imaging