A hallmark is an official mark or series of marks struck on items made of metal,
mostly to certify the content of noble metals—such as platinum, gold and silver.
The term hallmark can also be used to refer to a particular distinguishing characteristic.
L O Y A L T O T H E S O I L
G U A R D I A N S O F T H E C R A F T
Hallmark are a group of artisan winemakers with a roving mission to source small, precious parcels
of exceptional fruit. And with that fruit, they strive to create holistic wines with regional definition.
The branding and packaging needed to communicate this collective’s philosophy as well as
express the handcrafted, limited release nature of the wines.
M A S T E R S T R I K E
Hallmark's first small batch offering is the 'Master Strike' series which includes the noble varietal,
Shiraz and a Grenache, both from the renowned Barossa region in South Australia.
Shiraz and a Grenache, both from the renowned Barossa region in South Australia.
Designed as a tribute to fine craftsmanship with iconography and mottos, inspired by traditional engravings,
the labels utilise the combination of embossed foil and spot highbuilds, creating a sophisticated, textural label.
Studio: Harcus Design
Naming / Branding / Tone of Voice / Packaging / Merch
Designer: Annette Harcus
Brand Typeface: Jérémy Schneider, V-J Type Foundry
Photography: Stephen Clarke
