gaatii 光体's profileKeller Enokidu's profileJimmy Chai's profile+1

OPEN THE PACKAGE

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book design creative thinking editorial design package design Packaging publication
OPEN THE PACKAGE《拆包装：从客户需求到成品的包装设计创意全过程》

Language Version：English / Chinese 英文版 / 中文版
Size：215 mm × 280 mm
Pages：216P
Binding：Hardcover / 精装

We started from the idea of “Open the package”, through a way disassembling step by step, with both images and texts to show the audience how a package comes into being, after a link of Request, Solution, Idea&Concept, Graphic design, Scheme of color, material or finishes, Cost, and so on. Meanwhile, we invited two internationally known packaging design group Backbone Branding and David Trubridge, whose specialists analyzing their prize-winning projects detailedly to share their experiences on design.
In particular, the book was made into a package box so that readers can tear the red strip or flip on top to open the book.

我们以“拆包装”的编辑思路出发，通过详细打开整个产品包装的方式，图文并茂地向读者展示一款包装的客户需求、设计方案、创意概念、结构分解、平面设计解析、材料与印刷工艺、成本与挑战等各个环节的设计全过程。同时我们特邀两支国际知名包装设计团队 Backbone Branding  和 David Trubridge  的包装专家们结合他们屡获大奖的包装设计作品进行详细的分析讲解，以及设计理念分享。
特别的是，我们将书的装帧结构制作成像包装盒，读者可以通过手撕或翻盖的形式打开这本书。
book design creative thinking editorial design package design Packaging publication
书籍外盒做镭射烫印工艺
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
利用模切工艺实现撕拉式的打开方式
book design creative thinking editorial design package design Packaging publication
从书籍顶部和底部打开可保留完整外盒
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
book design creative thinking editorial design package design Packaging publication
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OPEN THE PACKAGE
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gaatii 光体's profileKeller Enokidu's profileJimmy Chai's profile+1
Multiple Owners

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gaatii 光体's profile
Guangzhou, China
Keller Enokidu's profile
Guangzhou, China
Jimmy Chai's profile
Guangzhou, China

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gaatii光体

OPEN THE PACKAGE

How to make a brand stand out in an intensely competitive market? We believe that packaging is one of the essential components of a brand identit Read More

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