Logo created for Loukoumi Festival // Syros island - Cyclades, GREECE
Small sweet cubes in assorted flavors, such as rose, mastic and bergamot, sprinkled with powder sugar. This small cubical treat, has been produced in the island of Syros for two centuries now, and its name “loukoumi” is bound with the island.
"Loukoumi festival" is an effort to get to know better this sweat temptation produced in Syros island (Cylcades).
The logo was designed based on the idea of creating a "loukoumi-mosaic".
Each colour used, represents the 3 basic loukoumi flavours (rose, bergamot, mastic).
The font was distorted in a way to resemble, like they are made of loukoumi material.
The letters were placed, like they are contained in a loukoumi box.