Global Sisters (GS) is a start-up not-for-profit enabling disadvantaged Australian women to achieve financial independence through micro-entrepreneurship. The initiative utilises the concept of Microfinancing and Microloans – the idea that low-income individuals are capable of lifting themselves out of poverty if given access to financial services. Donations are made into the Gobal Sisters Microloans Fund, a woman receives a loan, which eventually gets repayed and can be used to fund another loan – creating a continuous positive ripple effect.

As a new online initiative, Global Sisters (GS) required a brand identity and website environment for it to live within. Focusing on enabling women, the brand needed to be feminine without fussy and simple to ensure an immediate understanding, particularly for individuals where English is not the first language. The logo is therefore designed to be deliberately reminiscient of a traditional girl icon, but also symbolic of openness, collaboration and engagement. Using Gotham Rounded, a friendly typeface, along with a vibrant colour palette and diagrammatic illustrations help to complete the simple but forward-thinking identity for Global Sisters.

The result is a website that is a one-stop resource for women entrepreneurs to begin their small business endeavours. The website acts as an online marketplace, access to business tools and advice; as well as a community hub of like-minded women. Rich in content, but simple in architecture and layout, the pages follow a a standardised structure and hierarchy to allow information to be accessible and engaging.