anemoia (n.): nostalgia for the time one have never known.
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anemoia is a female fashion brand that is inspired by victorian and edwardian aesthetics. they aim to bring back the classy look of the era, but with a more modern and casual feel; a look into a faraway past.
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to address their target customers and the brand's values, anemoia was designed with the name and the overall victorian aesthetic in mind. the window frame is used in their logomark and as a motif throughout, combining with a set of classy but modern typefaces.
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product photos are for illustrative purposes only
categories: branding & visual identity
year: 2020
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