Our task was to create the logo & visual ID for data & data-driven
marketing company NORDATA.
The name of the company, which combines two words “North + Data”,
was our starting point.
The final logo represents the letter N formed from two data
clusters, that have an interactive connection between them.
Since the company operates in Northern region and it's name proves so, the coloristic of visual ID reflects the aurora or, in other words, northern lights.