As millions of Americans settled into home confinement due to the global pandemic, the Foundry partnered with B&G Foods to create a custom-designed micro-site filled with tip-filled articles and easy recipes to make delicious meals with kitchen staples at home. Since very few are willing to go to the store for that ‘one missing ingredient’, we curated the multitude of delicious possibilities that can be made from B&G products in the pantry, cabinets, and freezer.
The strategy and design were lead by our insights team. They found during the pandemic that 54% of Meredith women were cooking more from their freezer and pantry. There was also +37% growth in views of Allrecipes ‘Quick and Easy’ recipes.
The solution: a micro-site that helps our audience better navigate their kitchens and makes use of all the amazing B&G products they already have on hand in their pantries, cabinets, and freezers. Take a look below.