An's Food Store | Branding
Ho Chi Minh City, May 2020.
An's Food Store is a home-made store that Ms.An started almost on her own. The concept for the store's images, for such reason, was developed from whatever vibes that were created by Ms.An when I get to talk to her.
That resulted in a brand package that focus mostly on Warmnest, Draftiness, and Loveliness (she was really friendly tbh). And that really reminds me of the sun when I think about it.
Color theme was around Yellow & Brown, apparently. Illustration is used to create a personality that can speaks (this would help further application of the design in advertisement).
There are more to develop with the character illustrated, but that is for another project I guess.