Work2You was founded in 2019, in the Portuguese city of Trofa. Of its various services, the highlight goes to human resources consulting, speed hiring, event organizing, promotional actions, staff training for congresses and event support. Inspired by the work fields where the company operates, the new identity designed had to be feminine, elegant and exquisite, but with an efficient, pragmatic and astute side to it. This new aesthetic mirrors the human connection as an essential element in the work field. To achieve this concept, the negative connotation of the number ‘2’ was substituted by the spelt word “two” and a typographic bracket. The selected font and the colour palette not only reinforce strong visuals but also resourcefulness. This last trait is conveyed by the handwritten elements and materials. By featuring these designs, not only we humanize the brand, but also appeal to the aforementioned human connection, distinguishing Work2You of its competition.