Soniya Stella's profileSoniya Stella M C's profile

Visual Identity Re-Design • Responsible Tourism Mission

Multiple Owners
•
Semester 4 | Design Project - 1 
Guides: Dr. Tridha Gajjar,  Nanki Nath and Jagadish Kumar 
National Institute of Design, Ahmedabad, India.

Illustration • Branding

branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy

The proposed new name for the initiative is ‘Oruma’ meaning ‘Together’ in Malayalam. It was chosen to replace the current name ‘Better Together’ with an alternative which is native at the same time, short and easier for a non-native traveller to pronounce. 

branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy

8.5" x 14" Double Gate fold Travel Itinerary Brochures for various RTM destinations designed using illustration as a medium to integrate all the activities of the respective place on the opening panels, and further inside, each activity is described in detail.    

branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy


branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy


branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy

All research information and images used here are obtained from Kerala Tourism's Responsible Tourism Website &
Kerala Tourism Statistics 2018.
This project is done purely for educational purposes.

Thank you! :)​​​​​​​
branding ILLUSTRATION promotional graphics rebranding visual identity visual language brand strategy
Visual Identity Re-Design • Responsible Tourism Mission
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Soniya Stella's profileSoniya Stella M C's profile
Multiple Owners

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Soniya Stella's profile
Kochi, India
Soniya Stella M C's profile
India

Visual Identity Re-Design • Responsible Tourism Mission

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