Practical Engineers AssociationMission - Re-Branding
Israeli Practical Engineers Association functions as a professional association in Israel, whose main purpose is to organize and conduct professional, social and cultural activities of its members, practical engineers and technicians.
The association decided to redesign their branding ,due it was outdated and didn’t deliver their values, also they wanted an English version for abroad activities.
After research, we learned that many practical engineers feel like their profession is slowly disappearing. We decided that the branding will show that being a practical engineer is a modern and desired career. The logo is a cursor built from flat geometric shapes, to represent their modern work tools.