Ella Mei Yon's profile

American Express Serve Brand Guidelines

Ella Mei Yon
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brand guidelines content strategy value proposition
brand guidelines content strategy value proposition
brand guidelines content strategy value proposition
brand guidelines content strategy value proposition
brand guidelines content strategy value proposition
brand guidelines content strategy value proposition
Serve from American Express went through a re-branding effort. Now calling ourselves American Express Serve, we needed to articulate the new positioning. I wrote the brand guidelines including our manifesto and content strategy and directed the visual identity guidelines. Design by 1 Trick Pony.
American Express Serve Brand Guidelines
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Ella Mei Yon's profile

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Ella Mei Yon's profile
Belmont, CA, USA

American Express Serve Brand Guidelines

Serve from American Express went through a re-branding effort. Now calling ourselves American Express Serve, we needed to articulate the new posi Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives