Food & Drink
Singapore & Indonesia
Seriously Keto is the first wholly ketogenic bakery in Singapore, which sells sugar-free, low-carb, gluten-free, diabetic-friendly, keto baked goods and spreads. The bakery has a selection of 8 flavors of cakes and cupcakes, keto buns, and an extensive range of condiments and spreads like jam, kaya, sambal and more. All items are made lovingly with high quality, curated ingredients and no preservatives.
For starters, we first identified Seriously Keto’s brand values (Trust, Positivity, Quality) and based our design decisions on those values. For the project itself, we created a seamless brand identity from their own brand bible, logo and fonts, name cards, packaging, stationery, marketing collaterals and even brand merchandise like tote bags, aprons and T-shirts.
For the brand’s signature color, we chose an uplifting Seriously Yellow to depict the brand’s positivity and friendliness to its customers. Similarly, we created a casual handwritten logo to represent the identity of being laidback and approachable. The main font Big Caslon was selected for being a modernized serif font, standing for trustworthiness and harmony, along with simple, colorful illustrations of the food and café lifestyle of the bakery. These custom illustrations were laid out as patterns that could be used for paper bags, packaging, stickers and marketing collaterals for the business.
The brand identity is relaxed, casual and inviting. Overall, the company wants to encourage more positivity towards its customers who are more open to living a conscious lifestyle with keto friendly, guilt-free desserts
We also created a brand bible to summarize the brand principles of Seriously Keto. This book is a guide on how to apply our brand identity across Seriously Keto communication media. Carefully using this book as a guide will result in a more consistent and recognizable global brand.