Klederma Branding & Package Design
HEAZ has developed a visual identity system for the recently launched domestic Dermocosmetic brand Klederma*.
Klederma's brand concept, 'Skin Born of Science,' includes three key values of the brand: ①Exclusive ‘Derma Incellogy®’ technology ②Proven effectiveness with the participation of consumers, skin specialists and pharmaceutical companies ③ minimization of skin irritation.
By visualizing these concepts and key values, we have expressed the brand's "the essential improvement of my skin concerns" as a calmer and more stable visual identity. In addition, we focused on the delicate sophistication process, considering that interpreting the precise aspects of science with warm emotion can only be felt just as a trendy mood.
As a result, the sophisticated skin science made by experts was expressed in proportion graphic motifs and we were able to apply graphics and colors flexibly for each product line.
* CJ HEALTHCARE, which was acquired by KOLMAR KOREA, changed its name to inno.N and launched the dermacosmetic brand ‘Klederma’ as a new business.
Client_ inno.N / Klederma
Year_ 2020
Brand Location_ South Korea
Art Director_ Yumi Jung Designer_ Miae Kim, Minji Kim, Geuna Kim, Dahee Lee
Year_ 2020
Brand Location_ South Korea
Art Director_ Yumi Jung Designer_ Miae Kim, Minji Kim, Geuna Kim, Dahee Lee
