While working for MSL Group, we were brought on to help KDP promote its new corporate responsibility goals and initiatives. After the recent merger of Keurig and Dr Pepper, the new organization had become the third largest beverage company next to Pepsi and Coca-Cola. In addition, the coffee industry had recently come under more examination for its high usage of single-use plastics to deliver its products to consumers.​​​​​​​

Together, we developed a new separate brand platform and narrative for for their sustainability efforts called “Drink Well, Do Good.” This work also included developing a sub-brand identity that would complement and support their overall brand as well. 

In addition to the brand creation, our work involved creating marketing materials, trade show booths, website design, video, social media advertising, and more.