The impact of mobile app development in business Post Covid-19
Synopsis : In this article, we explore the role of mobile apps in the business marketplace, along with its significance. Moreover, the approaches required to increase productivity and optimize development cycles are also examined.
Decades ago, the most powerful tools held by the human hands are the abacus and rifles. But, today, in this modern era, every individual is equipped with the most powerful tool ever invented. Smartphones as we call it, are the digital gadgets that comprises of many applications. It can serve as a television, compass, camera, or knowledge portal if necessary. One component that makes smartphones this much powerful are its applications. This trend of loading smartphones with applications when IBM launched the world's first ever smartphone in the year 1993. Since, then, it has evolved it an inevitable part of mobile industry. Today, we have an application for everything.
Despite, its significance in the human lives, very few understand the development involved in its creation or its impact on their day-to-day life. For a fitness enthusiastic, he can download an fitness app from any major app store to help him with its daily chores. For a art lover, she can utilize an drawing app to enhance her skills. People can find their best and less-traffic routes with a navigation app or play games whenever needed within their palms. To extend this to a extent, one can also call for emergency help during a natural disaster like a flood or storm. So, it is no wonder that the mobile app development is one of the booming industries.
Types of mobile apps
On a surface level, mobile apps are categorized as business, communication, education, and entertainment. But on a deeper level, every mobile app is defined by the type of technology used for its development.
Native apps– These types of apps work within a single operating system and it is usually developed for this purpose alone.
Progressive–progressive apps can work on any operating system like Android or iOS. These are even delivered using mobile browsers.
Hybrid – This is a combination of both native and progressive. The app may exhibit characteristics of both these types, but are wrapped within a native structure.
How apps optimize business
Previously, only established organizations offered mobile apps for their services. But this has shattered in recent time, as apps became an imperative part of a business including startups. Apps invaded every sphere of daily lives that people routinely use it to shop groceries, book flight tickets, or even hire a particular service. The other ways in which mobile apps benefit businesses are,
Builds loyalty
A mobile app is more convenient and interactive to engage than a traditional website. Consumers find it engaging to access their preferred services through an application found within their smartphones. This ensures a relevant way of communication; hence, builds loyalty. Business could further enrich this interaction by rewarding their users for the actions they take like making a purchase.
Enhance accessibility
It serves as a communication pipeline between brands and its users. People can easily access apps through their mobile devices. They can even preform any preferred activities without any prior knowledge. If the audiences are satisfied with an app and its functions, they will even suggest this to their friends as well.
Makes it more human
Instead of a virtual program, mobile applications appear as a companion to audiences. They can interact with it a more humane way that is not possible with any other applications. Its always there for them when needed and provides ideal assistance in every possible way. This builds trust on a brand, along with credibility.
Build database
Businesses are striving to offer an optimal buying experience for every client. Mobile apps gives an additional channel to identify consumer pain points by collecting data from them. With their permission, companies can collect information about their interests and preferences to optimize their approaches in serving clients.
Hacks for improving productivity
As more and more brands are realizing the potential of mobile apps, the marketplace could get even competitive. So, enterprises must look to increase the productivity of their developers with compromising on the output quality.
Modern languages
Rather than traditional programming languages, modern approaches enables developers to create applications with their native languages devoid of any modification in the source code. Almost every major operation system offers this feature, so they can keep the codes maintainable and concise.
New toolkits
To cope with the emerging wave of trends, both apple and Google offers newer and advanced toolkits to its developers. Using these technologies, developers can create a completely function app in a shorter period of time or revamp their older apps to current trends. This accelerates the development process and creates rapid cycles.
Rough frameworks
Prior to the actual coding process, enterprises can develop rough frameworks that serves as a blueprint for their applications. Developers can also utilize these frameworks to understand the overarching requirements in an optimal way. This is helpful for creating a robust app that is equipped with all user functionalities.
Agile methodologies
Traditional method of development is not suitable for the complex nature of today's mobile applications. Furthermore, it even delays the delivery time and affects further proceedings. In contrast, agile methodologies are effective for a number of reasons. Developers can launch an app with minimum functions. After this, they can deploy additional features consistently. In this way, users can experience newer features on a regular basis.
MVP concept
Another facet of agile methodologies is the concept of minimal viable products. Organizations can attract new consumers or retain their old customer by providing newer features through regular updates. They can develop custom applications with minimum features and upgrade the functionalities through real-time feedback and analytics. By collecting feed back from users, developers can effortless enhance the app's functionalities to match the demands of its target audiences.
Bottom line
To put it simply, the existence of mobile applications is beneficial for multiple reasons. In the case of businesses, it is one of the most effective and advanced channel available for amplifying their exposure and dominance on the marketplace. So, with the host of newer technologies and techniques, their approach of using mobile apps as a build tool will be further optimized.
Team Tweaks Technologies is one of the top leading companies globally in the field of mobile application development. Since the foundation has launched in the year 2013, we have covered more customers up to date. Other than mobile app development, we also provide top-notch services in the different sectors of Blockchain, DevOps Consulting Services, IoT, Web Design, etc. Team Tweaks Technologies is renowned for its unique customizations that fit your business needs. Our proven customized designs come in at affordable services. Our talented team of developers is experienced in every aspect of the development process.
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