ABOUT PROJECT
Galio Group (previously M.M.M. projects) is an international real estate development and management company, founded under the umbrella of “Vilniaus prekyba” - the biggest retail trade group in the Baltics. After almost a decade and a half of forward-looking office building development, it decided to implement its expertise in the residential building sector. Hence a strategic brand identity renewal was needed, designed to attract a new client segment.
CLIENT NEEDS
Galio Group’s vision is to become a number one real estate choice among first home owners. The underlying challenge was to create a brand that would both convey the emotional qualities of starting a new life chapter for its residential clients, as well as to keep a professional look, appealing to a more formal, commercial property clientele.
DESIGN VALUE
Galio Group’s value lies in creating forward-looking spaces for a better living, be it home or workplace — each is treated with equal care and detail. To convey a sense of positive change, we created a logotype, featuring a subtle horizontal division in the middle, alluding to the notion of ‘expanded horizons’. We’ve also chosen midnight purple as the primary brand colour, due to its representation of stability, prosperity, and harmony, qualities that are appealing to both Galio’s audience segments. These ideas perfectly complement the altered identity and our created brand-new website, disclosing a fresh start in life for the company and its clients.
DELIVERABLE: BRANDING SYSTEM / COMMUNICATION DESIGN / STATIONERY DESIGN / WEB DESIGN
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2019
© &ANDSTUDIO
CLIENT: GALIO GROUP / BRANDING DESIGN & WEB DESIGN: ANDSTUDIO / DEVELOPMENT: NEW CODE / Strategy: Origin part of SYNTHESIS CONSULTING GROUP / PHOTOS BY: MARTYNA JOVAISAITE / Animation: NOT PERFECT
