Tiger Brands, Golden Cloud needed to launch their new Choc-Mint Cake Mix in stores nationwide as part of their Easter campaign. Easter is usually the time when families travel from far and wide to get together, and celebrate by feasting on delicious homemade treats.  Most people travel home, wherever that may be and with home being such a vital part of the Golden Cloud philosophy we married the two together and created the "Bring A New Flavour Home" campaign.

Inspired by the flavours of the campaign's hero product we created a lock-up device that looked like chocolate cake with minty green elements to add contrast. The cake mix also allowed one to bake cakes, cupcakes and cookies so these elements were included in the lock-up to highlight this unique selling point. 

This digital campaign encouraged consumers to try the new cake mix and share their creations on Facebook or Instagram tagging Golden Cloud for a chance to WIN.

Due to the COVID-19 pandemic of 2020 - this campaign was postponed till later in the year and the competition element was removed.