New Zealand Protection Services Rebrand Proposal – 2019
In collaboration with five other individuals from a range of design majors, we worked towards pitching a rebrand to our clients. Specifically, low application numbers for the Protection Services meant a recruitment campaign was needed. It aimed to engage Police Officers, educate them on the Protection Services, and encourage determined recruits who are up for a challenge.
Our design approach involved a two part strategy:
A promotional campaign, targeted toward existing police officers.
A redesign of the PS brand aesthetic, to better communicate their values and identity.
Logomark:
Circles representative of:
- The Tuatara's 3rd eye
- A circle of protection
- Inclusion
- Koru shape taken from the Police logo
Colour palette representative of:
- Pounamu
- NZ and Maori culture overseas
- Two greens blend in and highlight the incognito nature of PS work
