THE ME
Project Type: Retail shop
Location: Tokyo, Japan
Open: July 7th, 2020
Director: Minami Kohmura
Open: July 7th, 2020
Director: Minami Kohmura
Scope of Services: Concept planning, Schematic design, Construction document, Construction
The first store of the new fashion brand "THE ME" was born with the aim of changing inventory issue and consumer behavior in the apparel industry and is based on the concept of "matching individual's needs rather than operating on the premise of mass production".
THE ME creates what you need, as much as you need by getting rid of the spiral of overproduction/mass disposal. While being simple, it created a style never seen before. The shop's staff is responsible for personal service of online reservations as a "navigator" and supports each customer's "tuning" (size/figure correction) from choosing clothes to size adjustment.
