PACKAGE DESIGN
M I L Y A V O D K A
PACKAGE DESIGN
M I L Y A V O D K A
We were commissioned to design primary and secondary packaging for the brand Milya Vodka. The inspiration for this new exciting package design was the myths and legends associated with Milya, the goddess of the Great Sand Sea.
This Vodka is a triple-distilled premium, Slavic origin vodka produced in Croatia. An exquisite new range of infused Vodkas consisting of exotic watermelon, pineapple and cherry flavours was required. Milya Vodka is a feminine vodka with a sweeter subtle taste that is lower in alcohol. This range is mysterious, sexy and inviting. The inspiration for this new exciting package design was the myths and legends associated with Milya, the goddess of the Great Sand Sea.
BRAND STORY
There are many myths and legends associated with the Great Sand Sea, few if any have captured the imagination quite like the lost Oasis of Milya. After days of wandering in the hot sand dunes, a beautiful girl named Milya was led further and further into the desert. Fresh springs lurked her deeper into the desert as the light can play tricks on your mind. Suddenly a hidden paradise appeared in the middle of the Croatian desert.
In front of Milya emerged a mysterious botanical utopia of fruit trees, flowers, and refreshing springs. There are rumours that the springs were sacred and guarded by gigantic fruit that kept Milya from returning home. They are said to have a thousand eyes like the desert night sky, possessing the vast wisdom of the stars. There have been numerous sightings of the oasis with the all-seeing fruit, and many still believe that Milya is nothing but an illusion, a fairy tale, a mirage adrift between the dunes of time. Inspired by this myth in the beautiful Slovakia country, we decided to initiate a Vodka distillery by the name of Milya. Milya Vodka is the first artisanal distillery in Johannesburg.
THANK YOU
Jakes Design Works
