Guess Home Collection
"The Flavors of Home"
"The Flavors of Home"
Case study: The launch of a new product line, the Guess Home Collection, was launched internationally and required an image campaign which communicated universally without headlines or copy. The solution was to evoke the classic feelings of warmth and romantic living by showcasing the feelings of home via the use of iconic imagery, shot by Matthew Rolston, one of Hollywood's top fashion and celebrity photographers. The packaging and retailer invite, expanded upon these feelings, a successful communication strategy which helped establish the Guess Home Collection as one of the premier Guess licensees.
