Philips "You Need To Hear This" Table
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About

About

Lettering illustration for Philips advertise "You need to hear this"
Published:
Some time ago I was commisioned by Ogilvy & Mather London to create lettering which will be part of advertising project for Philips. 

I was a Shoreditch table illustrator
Brixton Table Illustrator: Ged Palmer
Hackney Table Typographer / Illustrator: Alison Carmichael / Steve Bonner


As part of their new urban headphones campaign, 'You Need To Hear This," Philips unveiled tables you need to hear. Pub goers across London got a chance to listen to trending music curated specifically for the neighbourhood they were in just by plugging their headphones into bespoke tables.

Each table featured hand illustrated typography and iconography inspired by its neighbourhood - all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar). The surfaces were entirely handmade using three types of wood: American oak, fumed oak and maple and each used a range of techniques including marquetry, laser etching, wood burning and hand distressing.


Client: Philips
Agency: Ogilvy & Mather London
Production Company: Physical Pixels
Writer: Chris Joakim
Art Director: Mike Donaghey
Planner: Mattijs Devroedt
Project Managers: Louisa Lewis, Sasha Dunn
Account Leads: Olivia Rzepczynski, AJ Coyne
Creative Directors: Gerry Human, Ivan Pols


 
Thanks for watching.
 
and
 
mat3usz32@gmail.com