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    Knowing that international clients often work in more than one market, I used the theme of destinations to fit in a campaign within the "Latitude… Read More
    Knowing that international clients often work in more than one market, I used the theme of destinations to fit in a campaign within the "Latitudes" creative framework that has been established in previous campaigns. Read Less
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HSBC Premiere
Where is the road to financial success taking you?
The Brief
HSBC Premier is an executive bank account that gives you preferential service as well as a range of privileges and rewards. Targeting the increasing number of global expats and business people in the East Asian Region, they wanted to communicate that HSBC had solutions to their unique banking needs. As the group's premium financial services product, benefits and qualification criteria typically require deposits and investments of at least $100,000, £50,000, or €100,000, or a mortgage of at least $500,000 or £250,000. Customers have a dedicated relationship manager, global 24 hour access to call centres, and preferential rates.

The Proposition
Knowing that international clients often work in more than one market, I used the theme of destinations to fit in a campaign within the "Latitudes" creative framework that has been established in previous campaigns.
Where is the road to financial success taking you?
When moving or traveling abroad, wouldn't you like to reset your interest rates as easily as you reset your watch? Now you can with HSBC Premiere Offshore Banking services in the financial capitals of Hong Kong and Singapore.

Grow your wealth in a safe, stable and easy to access way while enjoying financial and tax benefits, perfect for expatriates and customers in the Asia Pacific region. You can enjoy free fund transfers between HSBC accounts worldwide with our Global View capability with a single internet logon or by dialing up any of our 24/7 multi-lingual call-centres.

At HSBC, we understand that success if something you take with you wherever you go.
Are you banking while the rest of the world sleeps?
No matter where you call home, HSBC's Premier Banking means your financial needs can be met around the globe with the same high-quality service you've come to expect.

Starting off  in a new country has never been easier. Our dedicated Relationship Managers are ready to help you transfer your credit history, enjoy pre-approved mortgages on residential properties or partake in an International Needs Review to make the move more comfortable.

Because at HSBC, we know that banking is not something you should lose sleep over.
Are the exchange rates different but the values the same?
Where ever you live or work in Asia, HSBC's Premier Banking provides you with exceptional cross-border services as you navigate financial opportunities throughout Greater China. Whether in Taiwan, Hong Kong or the Mainland, our 140 years of experience means your path to success has never been easier.

Premier Relationship Managers who speak your language will have you feeling right at home with unparalleled market access, asset management and 24-hour banking via phone or internet.

At HSBC, we know that while China is big, the opportunities are even bigger.