The Gunlocke Company is a casegoods provider located in Wayland, NY. After acquiring HBF Textiles, they were looking to refresh the brand and differentiate in the casegoods market. Peopledesign conducted research to determine a unique approach. The concepts below show the recommendation to celebrate the rich history of the company and to focus their attention on professional service firms. These concepts were never refined or produced.

This work was created in collaboration with my Peopledesign team members.