Rebranding ParoloGroup to compete with the big players in the sector and unify the experience.
Founded in 1965 as a small family-run company, ParoloGroup today operates in various fields in the Milan hinterland area. Therefore it occurred the necessity to diversify the different companies to be aligned on the making use of visual language. The logo is highly versatile either in its extended or contracted version. It is constantly evolving to adapt to the referred sub-brand and always innovating the accent color. An elegant and bold identity for the company which makes the user experience the center of its business.
Art Direction & Design _ Andrea Flemma
Strategy & Web Design _ Luca Scarsetto
