Julia Briganti
Graduated December 2019
Museum in Motion Branding
For the Museum of the Moving Image, I used the rich history of film and television to create an exciting and engaging rebrand that is accessible and can be used across a broad range of collateral. The film industry continues to evolve and this museum highlights just that through its unique collection of artifacts from pre-cinema to the 21st century. This idea of an ever-evolving industry is where the new name Museum in Motion was developed. In order to keep true to the history of the film industry and the very building that the museum is located in, the decision was made to bring in black and white photography from an old film set. To keep brand consistency, the black and white photography carry through to the mobile website and other collateral.
