VCook - Brand Starter Package
Ho Chi Minh City, May 2020.
VCook is a completely new brand supplying Induction Hob, formed during the pandemic time since the founders find families that used not to have time together are now able to cook and share a meal with each others, thus are needing better Hob.
With such concepts, Our Task is to develop a brand package for the brand that can deliver the message about 'Cooking Together', 'Keeping the Family Fire' and 'A Vietnam-original Product for every House'. Which is why I decide to base the logo on the simple traditional vietnamese logo style and develop the whole package on it.
Black & Red is the theme, for red brings the feelings of fire and warmnest, while black makes the design looks more advanced and suit the product's color better. Other elements are built using several iconic symbols built from the logo and around the concept of an induction hob.
Thank you for spending time surfing through the project.
If you have any question, request or feedback for the works, please leave some comment, I would love to read it all.