ATZEN®️ Sparkling Feeling

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ATZEN® is based in the heart of Silicon Valley, well known not just as the global innovation nexus for technology but also for its green, eco-friendly and eco-sustainable lifestyle.

ATZEN®️ cosmetics is all about unique convergence of technology and nature. Scientific ingredients are combined with organic plants and vitamins. We decided to express this idea through linking artificial textures with real plants and flowers. To achieve such effect we used two types of editing – digital for the inimitable floral futuristic textures and analog to add sparkling water drops.

Botanical elements represent organic base of ATZEN®️ products. Modified with the help of editing tools they are turning into depiction of special combination of high-tech laboratory work and power of nature. Shimmering water drops give this series freshness and feeling of renewal but also create some sort of aqueous barrier – it refers to waterproof abilities of the products.
Weaving floral curls taking bizarre unique shapes – just the way ATZEN®️ upgrades gifts of nature. To add water we put piece of glass over the screen and tried experimenting with lightning and different sizes of droplets.

Series shot from office during lockdown.

THANKS FOR WATCHING!

Team:

art director & photographer: Znatdinov Damir @gotheextra
assistant photographer: Gusev Dmitry @guuusdm
project manager: Ermoshyna Dariya @dariaermoshina

Special thanks to Chuikina Maria @chuykinaaa

Industry & Location:

Cosmetology products distributor / Moscow, Russia