This presentation for Lowe's Home Improvement was part of the Strategic Campaigns class at Elon University. Working with a real client challenge from the marketing team at Lowe's Headquarters in Charlotte, NC our agency team developed 2 strategic campaigns for the company: "Life Improved" and "My Place."

 

Shown here on Scribd is the leave-behind for the client, an expanded version of our actual presentation.

The project began with secondary and primary consumer research to guide development of strategy. With strategic direction we developed our creative concepts and designed tactics including a website, mobile app and TV commercials for the campaigns.

As the creative director, I led development of the app and advertisement designs, working to keep within strategy. I also led the overall creation of our presentation and most of the information design such as the Goals and Strategy slides.