The Vancouver Club Rebrand
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About

About

The Vancouver Club rebrand required a fresh take on a dusty image, our research showed that the value of the brand lay in its heritage and relate… Read More
The Vancouver Club rebrand required a fresh take on a dusty image, our research showed that the value of the brand lay in its heritage and related mystique. Pulling heavily from traditions and history, we elevated the old elements, reframing them as classic and elegant. For more on The Vancouver Club work visit www.stillbrandworks.com. Read Less
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With 100 years of history and tradition, The Vancouver Club is renowned for its unmatched service and is amongst Vancouver's oldest establishments.  We worked with The Club to revive and celebrate their heritage while communicating to a new market of young, successful professionals. 
Brand Guide
 
The Club's brand guide is aimed at a range of stakeholders from internal marketing and sales staff to external production partners. 
The Vancouver Club Rebrand
 
Reviving a nearly century old tradition, we worked to create a new iteration of the brand mark. 
Stationery 
 
our stationery system draws heavily from the early print work of The Club, which used purple ink and gold leaf
The Club Online
 
Inspired by Bazaar art director Alexey Brodovitch's work in the 1960's, The Club's website imagines how spreads might translate to a scrolling screen enviroment and connect elements over the course of a vertical page.