Since Gene can uniquely identify any computer I used the metaphor of a fingerprint and DNA, imposed upon a computer and circuitry. With Pi, which is for internet e-commerce, I used a high-rise city-scape to represent the business world, and a wheel-like shape and globe to evoke the driving force of the modern internet.
Product Branding: Stride / Platinum / Sims
Mobile devices had to be a major part of the Stride illustration given that they are the focus of this encryption software. Platinum encrypts digital documents and media however, requiring their presence in its illustration. And Sims, which is for VPNs, allowed me to show two people communicating through their computers.