Curious Iconic Craft
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- a limited-edition book on the creative processes and principles behind
two award-winning film and youth culture magazines.
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The little guys below represent all the different
types of black ink designers can use
Flat Black
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C0 M0 Y0 K100
For the purist. A solid K plate, a little washed-out yet crisp and satisfying.
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Rich Black
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C40 M30 Y30 K100
A strong, rich black with a cool undertone.
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Warm Black
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C0 M60 Y0 K100
A distinct, toasty black, with a purple-like hue.
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Golden Black
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C0 M0 Y60 K100
The weighty yellow gives a tinge of brown
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Cool Black
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C50 M0 Y0 K100
A rich black that's slightly cooler than pure K. Sometimes referred to as a 'kicker'.
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Designer Black
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C70 M50 Y30 K100
The strongest black that's safe to use, pushes the TIC way up.
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Registration Black
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C100 M100 Y100 K100
Purely for printers to use off the edge of the page – they'll call and complain if you try to use it anywhere else.
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Different types of font
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'Thinnerising' tool kit
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Kerning
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The baseline grid
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Building a grid
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Making a photo-edit
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The importance of pacing
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Late night snacks
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The correct way to lift a box
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Large parcel
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Small parcel
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The correct sitting position
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A tasty burger
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