Republic Wireless - And That's Just a Fact!
In a category of mammoth spenders, we had to introduce a radical new brand, Republic Wireless, and get noticed with a shoestring budget. Our strategy was to serve the Smartphone Neophyte who needed Republic’s remarkable value: $19/month unlimited smartphone service. We created a character, H. Bud Chadwickson (America’s Foremost Factuarian) who championed Republic’s cause to democratize the smartphone. Through a targeted use of DRTV and shareable video, we established Republic as a credible wireless offering. And we convinced our target that Republic was on a mission to empower, not impoverish.
Client: Republic Wireless
Agency: The VIA Agency, Portland, Maine
Chief Creative Officer: Greg Smith
Creative Director: Ron Clayton
Associate Creative Directors: Chris Jacobs and Chris Avantaggio
Agency Producer: Mary Hanifin
Production Company: Click 3X
Directors: Josh Ruben and Vince Peone
Editing: Vacationland
Editor: Patrick Sperry
Republic Wireless - And That's Just a Fact!
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Republic Wireless - And That's Just a Fact!

Wisdom from a doctor of factuary arts.
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