Roadkill Cookoff
Roadkill Cookoff is an annual festival hosted in West Virginia that focuses on the unique recipes involving roadkill. After comparing the target audience with the current audience, a new visual identity for the festival took place. This is done by focusing on kid-friendly illustrations, geometric shapes, and the use of primary colors to invite families (new target audience) to the festival.
Awarded American Advertising Award, Silver for Collateral Material
