It is a daunting task to create marketing posters for medication that reduces the risk of HIV infection. Not only does the designer need to capture viewer attention, but a memorable message must also be conveyed on a most somber topic. As shown in these PrEP posters, images of sensuality immediately captivate the gaze of passers-by. Alongside these intimate auras, the stark reality of protection against HIV is unambiguously communicated with clean, simplistic, capitalized font. As viewers depart the scene, they will inevitably remember that erotic fantasies coincide with a long, healthy life when one pill is taken just once per day.