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Sagrado Oro - Brand Identity
Sagrado Oro
Inspired by the diverse and colourful roots of Colombian culture, 'Sagrado Oro' is a revived brand identity for Bogota’s Gold Museum - ‘El Museo de Oro.’ The friendly, organic shapes and bright colour palette appeal to the museum’s wide-reaching audience of young families, international tourists and local communities, aiming to educate them on Colombia’s rich pre-Hispanic history and cultural diversity. The youthful illustration style further strives to encourage young children to engage with the narratives of South America's indigenous communities.
The fun, carnival-inspired colour palette further embraces the brand's Colombian roots and injects some dynamism into the museum's focus on education and discovery. The opportunities for collateral and brand rollout were also hugely diverse and therefore provided a wide range of formats to experiment with the organic shapes and illustration style across web, print and digital. 
Sagrado Oro - Brand Identity
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Published:

Sagrado Oro - Brand Identity

2
13
1
Published: