This is a passion project of mine, and was actually my graduation project last year at Berghs School of Communication. I have always dreamt about creating a brand from scratch, without stupid strings attached from anyone. So in the beginning of 2010 me, my brotherHampus Winqvist and a dear friend of ours, Richard Åkerlund set out to design a classic driving mocassin but with a few unique tocuhes. A couple of months after the birth of our idea there was time for me to start my graduation project and I figured this would be the perfect motivation to help us get this up and running. All three of us has spent summers in the south of France for as long as we can remember and we thought it would be fitting, to name our brand after our favorite place. So we chose the name Azur which is the color of the ocean but also part of the name Côte d'Azur (French Riviera) which is exactly the perfect place for these to be worn. In the following video me and Richard flew down there to shoot some stills and videos, a great excuse for a pretty sweet vacation if you ask me...
Please keep in mind this is just a sketch. Equipment used: Canon 5D Mark II, Canon EF 24-70 f/4L & Canon EF 85mm f/1.8 

In the following video, we showcase the logotype, which takes inspiration from an old travel 
poster which I then re-designed to work as a logotype. Also in the video are the rest of the identity and the photographs I took. As said before, please keep in mind that this is just a rough sketch of what it will look like when we launch it in the future. 
Today, we are still motivated to continue the journey but producing shoes have been a major hurdle. Finding a solid manufacturer that can produce high quality shoes, in low quantities, with all the certificates and of course, without paying a fortune for it, has been difficult. So, if you like what we're doing, and would like to help in any way, shape, or form, please do not hesitate to contact me, it would be highly apreciated. Just send me an e-mail or call me direct on +46 (0)70 49 30 427.
Azur Moccassins
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Azur Moccassins

Work in progress.
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