Courier company home page layout
Introduction
The Project brief was to design a home page layout for courier company. The dimensions to be used are 1000px (W) * 1800px (H) with details -
main image/illustration banner logo of the company, links for contact and help, a button to get a callback,a section for 3 key features,a section with some of their service images,a small form for entering your details , name, number
main image/illustration banner logo of the company, links for contact and help, a button to get a callback,a section for 3 key features,a section with some of their service images,a small form for entering your details , name, number
Design Process
1. Wire frame
I started with wire frame to create the layout.Below are the three wire frames created. Figure 3 was the selected wire frame after the iterations as the final design. It depicted the idea for the company more perfectly.
2. Logo Design
The idea behind the logo design was the company name - "We Deliver". I tried to create the medium of travel mainly road,truck and package for the whole layout and logo concept using shapes and negative space.
The idea behind the logo design was the company name - "We Deliver". I tried to create the medium of travel mainly road,truck and package for the whole layout and logo concept using shapes and negative space.
3. Color Palette
I chose primary color as brown, which signify dependability, security, and safety, gaining the trust of the users. I choose two colors to keep it simple other than white for logo.
4. Image and Illustrations selections
I used the images/illustrations from unsplash website and created few of images self to depict location pin, conveyor belt,package. The images were manipulated/corrected once selected as required by using the tools mentioned below
5. Typography
Serif typeface : Noto serif (heading,16px)
San-serif type : Inter (subheading and other elements,14px)
San-serif type : Inter (subheading and other elements,14px)
6. Tools Used
Canva
Remove.bg
Photopea
Unsplash
Canva
Remove.bg
Photopea
Unsplash
InvisionApp
MockUps
Conclusion
With this project i tried to apply my understanding on the principles of design - keeping similar elements together,variations with different elements,aligning,repetition to create a sense of oneness,how to make good use of negative space. It also helped me understand to keep design simple and provide relevant information to users in clean way
With this project i tried to apply my understanding on the principles of design - keeping similar elements together,variations with different elements,aligning,repetition to create a sense of oneness,how to make good use of negative space. It also helped me understand to keep design simple and provide relevant information to users in clean way
