Conceptualised as a tiny eatery, Bear Naked aims at reinventing comfort food for the health obsessed. People at Bear Naked are always experimenting, stirring things up. You could even call them crazy! Maybe that is why they don't mind a little levity served with their food. Bear Naked always plays it cool.
The best food, with zero guilt.
The best food, with zero guilt.
Explorations: Cheeky & approachable / Crisp
Electric & Experimental
The final logo is a type-skeleton, making it a canvas for multiple possibilities arising from the same core.
The colour palette is an array of active greens
Typeface Chromate, with its angled serifs, complement the logo whilst rendering a clean look to the brand collaterals
