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Alacran Group
Alacran Group is a global multimedia entertainment group empowering through music, culture, film, performances, ideas and live events that bring people together.
A new media company with offices in Miami, Jamaica and London. The group encompasses one record label, two recording studios, live events, films and a foundation. Alacran's founder and visionary Alessandra Lo Savio, believes in a united world where we share our cultures and beliefs to embrace everyone for their true magic. Unapologetically You!

THE PROBLEM
A brand new company with no artist to show.

THE SOLUTION
Introduce the Alacran Group to the public via a unique, creative and powerful experience - emphasizing character and determination. Captivating graphics and design for entertaining and engaging visitors of all walks, backgrounds, and music genre preferences.
DELIVERABLES
Logo, group logos, tag-lines, key message, brand identity guidelines, stationery system, pattern design, merchandising, banners, flags, social media supporting content, branding, posters, social media posts, billboards, animated billboards, 3D animation, creative direction, art direction, content creation, film, post-production, sound edition.

Empowerment sits at the heart of Alacran Group, a big word with the power to transform people’s mindsets in an even bigger way. This branding project centers on positive messages that uplift the human spirit while uniting us as one.

The Oxford dictionary defines “empowerment” as “the act of giving somebody more control over their own life or the situation they are in”. We harnessed the power of this word to introduce the Alacran Group in a unique and uplifting manner through a series of taglines and related messaging.  

LOGO DESIGN
The logo consists of the number 3 and an inverted number 6 as its base. Together, they form three perfect circles, marked by symmetry and stability, to form an iconic and modern logo for Alacran (“Scorpion” in Spanish). Everything is surrounded by a circle - representing our planet; a half-moon on the left represents the first light on the horizon as viewed from outer space. In print, copper foil over dark blue paper gives the brand a sophisticated appearance and texture.

Colors create moods- diverse tones and shades speak to the brand’s dynamic nature; complementary secondary colors complete the look.
FIBONACCI GRID

An imaginary grid exists in the layout of every communication, print and screen. In this grid, every number is the sum total of the two numbers that precedes it (for example: 1, 1, 2, 3, 5, 8). This sequence named after an Italian mathematician, the Fibonacci Sequence, may be found throughout nature.

Following this grid allows multiple elements in any given design to come together in perfect balance, a vision of appealing rhythms and harmonies. The Fibonacci sequence is typically used in concert with the golden ratio, a closely-related principle also stemming from math.


GROUP'S TAGLINE
EMPOWERING VIRTUOSITY

GROUP'S SUPPORTING MESSAGES
______________

EMPOWERING LIVE MUSIC
EMPOWERING MUSIC
EMPOWERING PERFORMANCE
EMPOWERING ART / CULTURE
EMPOWERING EXPRESSION
EMPOWERING DREAMS
EMPOWERING IDEAS / CREATIVE IDEAS
EMPOWERING MOVEMENT
EMPOWERING CREATIVE IMAGINATION
EMPOWERING IDEAS THAT BRING
PEOPLE TOGETHER
______________

ALACRAN FOUNDATION'S TAGLINE
EMPOWERING YOUNG LIVES FOR LIFE


Group photo featuring from left to right: Rohan Marley, Alessandra Lo Savio and Stephen Marley. The photo was taken when working together with both the Alacran Foundation & The Bob Marley Foundation to elevate Jamaica while empowering young children with tools and resources for building a better society.

STATIONERY SYSTEM

Business cards 
3.5" x 1.975"
PAPER: Neenah Plike Blue 122C - 330g/m2
COLORS: Mate copper foil stamp #379

Letterhead
Letter size for the US - A4 for UK
PAPER: Neenah Classic Crest smooth avalanche white
COLORS: Mate copper foil stamp #379

Envelopes DL International 
8.66" x 4.33"
PAPER: Neenah Classic Crest smooth avalanche white 28 W (105 gsm)
COLORS: Mate copper foil stamp #379

Thank you Cards
4.74" x 4.5" & 5.875" X 3.75"
DUPLEX COVER: Neenah Classic Crest smooth avalanche white & Patriot Blue - 120DC
COLORS: Mate copper foil stamp #379

Alacran Pictures logo reached the big screen, worldwide. 
Terry Gilliam "The Men Who Killed Don Quixote" Alacran Pictures - Executive Production 



Content creation
Urban, intimate & humane
Empowering solo moments, just the musician and you.

A series of content creation videos showcase artistic expression and emotions through an instrument, voice or body to emphasize the performance's virtuosity—drum solo, sax solo, bass solo, guitar solo, contemporary dance choreography, singing acapella. 

Essence in light - Video interaction
When you click or tab on the video or press the space bar, you enter an immersive parallel universe depicting the artist’s energy as he or she performs. It’s in sync with the original film and can travel at the same speed and camera angle. It’s a realm of energy and light, no solid objects. This space represents the artist’s emotions, expressions and soul. 


Client: Alacran Group 
Agency: Piero Salardi® 
Lead designer & art direction: Piero Salardi 

Baritone saxophone solo performance: Regis Molina 
Drums and percussion solo performance: Julio Barreto 
Direction: David Zink 
Sound recording and mastering: Matthias Milhof 
Camera: Frank Lemann  
Making of photos: Cristina Gimenez 
Location Babelsberg Studios Berlin 
Post production & Direction in Lima Peru: Nelson Aguilar 
Post-producer: Eduardo Arraigada "Wawin" 
Sound director, editing and cut: Gonzalo Polar 
Production, creative and art direction, storyboards, post-production direction, color calibration and animation direction: Piero Salardi®



THANK YOU FOR YOUR TIME​​​​​​​
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Alacran Group
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Piero Salardi