About Paul Pyronnet:
Paul (Polo) Pyronnet is a speaker, consultant, author, certified NLP teacher, and founder of the Paul Pyronnet Institute. With over thirty years of experience in helping relationships and personal development, he has assisted thousands of people change their lives, and orchestrated real positive transformations. Polo has also supported dozens of organizations to improve their performance relationship and multiply their results.
A charismatic entrepreneur at heart, Polo knew how to impose himself naturally through his attentive human approach. He has devoted a good part of his life to the development of human potential, he hopes that this philosophy of life centered on the evolution of people and organizations can be perpetuated by his teachings, his publications, and his contributions as an individual.
Paul Pyronnet Institut was founded by Polo with a mission to awaken, inspire, and make neurolinguistic programming tools accessible to millions of people all around the world. The institute aims to accompany and support its members in growing and achieving their full potential, in order for them to reach their personal and professional goals. Polo sees the institute as a large family, where everyone genuinely and wholeheartedly is open to help others reach their desired level of fulfillment.
Goal & Approach:
As the leader of NLP in the Francophone world, Polo understands the importance of leaving a legacy. This brand refresh addresses that by emphasizing the status of the institute as a highly professional educational establishment in the personal development field.
Paul Pyronnet Institut resembles a gateway for transformation, it shows that bright light at the end of the tunnel. This is evident in the new mark, which resembles a pathway to self accomplishment and success, both of which resonate with our target audience—upper intermediate to experienced clients who have dabbled in personal development and NLP. Set in the Aktiv Grotesk typeface, the word mark adds a feeling of authoritative neutrality to the brand, which matches Polo's personality and approach.
The institute's new color palette is vibrant, teeming with life, and represents the full spectrum of human chakras, thus resonating with different aspects of the human body and mind. Human beings relate to Polo, and they come in all colors, from various backgrounds, and different walks of life. Paul Pyronnet does not discriminate, and welcomes everyone to learn from him.
Brand Identity Design: Omar Ezzeldeen (ezzeldeen.design)
Positioning & Facilitation: Pascal Stifani (Marquer Le Futur)
Paul Pyronnet and event photography supplied by Paul Pyronnet Institut.