Our starting points use Akzidenz-Grotesk, a sans-serif typefac… Read More
Creative Economy Lecture Series
Collaborative project with James Minior.
Our starting points use Akzidenz-Grotesk, a sans-serif typeface. Its origins and story trace back to mid-century Swiss typography. It is also commonly read and seen as the international typographic voice within city environments—frequently applied in public navigation signage systems.
These photographs were taken in the New Bedford and Dartmouth Massachusetts area, with considerations of how the content relates to the initially received descriptors, and what, as well as how much, surface area would be highlighted in color. The contrast of the posters’ photographs were intensified to increase visual tension on the page, and to maintain a consistent visual system.
The color relates to concepts in sustainability—a common thread of the lectures. We chose an intense Pantone color that pops off the paper, and cannot go unnoticed beside other posters. Read Less