BACKGROUND
Since 1932, Sanpellegrino Sparkling Drinks represent a concrete translation of the Italian craftsmanship and inventiveness: all ingredients that define the so called Italian taste.
IDEA
To celebrate the inimitable Italian flavor Italian artistic collective with a taste as unique as ours of Sanpellegrino Sparkling Drinks we partnered with a limited edition of our iconic cans.
EXECUTION
Together with TOILETPAPER, the renowned creative collective founded by Maurizio Cattelan and Pierpaolo Ferrari, we designed a capsule collection featuring different artworks that reinterpreted the inimitable taste of our drinks: the juice, the flavor and the handpicked fruits behind them.
After creating hype around our limited edition through several sneak-peeks, we finally launched the collection with a dedicated content strategy and a landing page. We also release several Instagram filters and stickers focused on the artworks of our capsule that allow people to create super sparkling Stories.
THANK YOU!
Creative Director: Alessandro Sciarpelletti, Daniele Piazza, Paulo Gonzalez, Mattia Lacchini;
Senior Creative: Camilla Vanzulli; Senior Art Director: Eleonora Errigo; Art Director: Federica Gargiulo, Giulia De Chirico; Creative Production Supervisor: Alberto Monti; Content Specialist: Mattia Marzulli, Max Finotti, Diana Borinato; Editor: Andrea Ruscitti, Federica Mordini; Senior Technologist: Cristian Schirru, Writer: Enrica Barberis; Strategist: Marta Prosperi; Group Account Director: Sandro Amabili; Account Director: Elisa Menghi; Account Executive: Giorgia Cassina Photographer: Pierpaolo Ferrari, Maurizio Cattelan, Micol Talso, Toilet Paper.
