I have nothing against lettering, in fact, I like it very much, but it is funny when walking near downtown and finding that 80% of the business logos are like this. Work wisely colleagues, do not fall into the trend only to follow it.
FollowFollowing
Appreciate
The danger of the trends
The danger of the trends
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The danger of the trends
It's a lettering exercise where I try to make a good reflection about the use (or abuse) of trends.
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