Viharsarok, GYULA’S FAMOUS BREWERY
Our clients approached us with a bold vision: to revolutionise their brewery's presence in the craft beer industry. Although local sales were thriving, their nationwide reach was limited due to a lack of strategic marketing, purposeful branding, and eye-catching packaging.
Our mission was clear — to craft an ambitious marketing and branding concept that would transform their brewery into a formidable contender in an already saturated market of artisanal craft beer brands. This journey led us to undertake a comprehensive rebranding initiative.
Subsequently, our design work received prominent recognition, earning a featured spot on Packaging of the World. Furthermore, the French Favourite Design team has selected it for inclusion in their 2021 edition. The rebranding effort earned rave reviews from both consumers and industry insiders. The resounding success of this project ignited our client's ambition, inspiring them to introduce a series of 12 limited-edition beers to the market in 2021, unveiling a new flavor each month.
This project stands as a testament to the transformative power of strategic design, propelling our client's brewery into a new era of growth and innovation within the craft beer industry.
Art Direction by Bianka Kun
Creative Concept by Natalia Farsang-Bajczi
Photography by Viera Virág Andrusch
Client: Novel Food Kft.
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